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5 Quick Tips for Choosing the Perfect Event Theme

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Last week we discussed the three questions you should ask before picking a theme. To recap, before choosing an event theme, you should establish 1) what the goal of your event is, and 2) who your audience is.

Once you’ve decided those two things, you can get to the fun part… picking a unique and memorable theme! To help you get started, we’ve come up with 5 simple tips.

1. Get creative

80s night parties and black tie galas are a dime a dozen. Of course, if you have your heart set on it, there’s nothing wrong with sticking with the tried-and-true, but see if you can come up with something a little more unique or add a twist, like a color scheme, holiday, or other element.

For example, you could add a James Bond or Great Gatsby theme to that black tie gala! Guests who want to embrace the theme can have fun with it, but guests that just aren’t into it won’t look too out of place.

2. Keep it simple

This might sound like a contradiction to our “get creative” advice, but bear with us. A theme that’s too complicated or broad, or one with too many contradictory elements (luau Oscar Night party at the zoo! Glow-in-the dark yoga wine tasting!) will just be confusing to your guests. Try to keep things cohesive and choose a venue, decor, food, and other event features that make sense together.

And on that note:

3. Consider your partners

Your venue, food, or entertainment can also inspire your theme. Partnering with a BBQ joint? Host a cookout or picnic theme event! Unique venues, like a theatre or museum, can easily inspire a corresponding theme.

4. Check your calendar

Is your event scheduled to take place near a holiday? Consider incorporating it into your theme! No holidays coming up? Get inspired by the season. A beachy summer festival or winter white party could be a ton of fun!

For nonprofits, or anyone hosting an event for a cause, check out the Cause Awareness Day calendar and consider hosting your fundraising event on or near the holiday that corresponds to your cause.

Which brings us to:

5. Party for a cause

Events are a great way to give back to the community and your guests will love that their ticket purchase is making a difference. If you have a theme in mind, use the Partner Engine to connect with a nonprofit with a natural connection to your theme. If you’re a nonprofit or you already have a cause in mind, let that inspire your theme!

A food festival could support a hunger nonprofit (Feast Portland‘s partnership with No Kid Hungry is a good example). Or a beer event could support a clean water organization (Oregon Environmental Council’s Weekend for Water event took this approach.) The possibilities are endless!

Have our tips inspired you? You can connect with partners and start selling tickets in an instant on ImpactFlow! Click here to create your event for free!

Ashley MacQuarrie

Ashley is a community builder and storyteller. She grew up in sunny southern California before making the move to Portland. She was looking for an opportunity to use her skills to make a positive impact, and found that and more at ImpactFlow. She loves telling the story of ImpactFlow and the people that are making the world a better place. When not glued to a screen, she can often be found outdoors, enjoying all the Northwest has to offer.

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